Twelve Steps to Rule The World
Your company has access to petabytes of data…but what do you do with it? How do you leapfrog your competition, increase your market share, optimize your internal efficiency, maximize lead generation, and position your company to lead (a.k.a. Jerk) your industry?
He covers some successful, disruptive Jerk companies, such as Uber and Airbnb, and lays out 12 tactics for your Jerk firm, such as using other people’s capital, turning customers into information-mining partners and creating your own virtual money. – }getAbstract
Understand how civilization has transitioned from the Tool Trinity to the Dirt Trinity to the Analog Trinity, and is now entering the Digital Trinity. Other books say “you can change” or “you can be better”. I’m saying you MUST change. You need to jerk.
“Strategy consultant Christopher Surdak argues that disruptive companies have already figured out that information is replacing capital as the basis of wealth. Surdak calls this shift a “Jerk,” the physics term for “an extremely rapid change in condition – violent, uncontrolled and difficult to contain.” He covers some successful, disruptive Jerk companies, such as Uber and Airbnb, and lays out 12 tactics for your Jerk firm, such as using other people’s capital, turning customers into information-mining partners and creating your own virtual money. Surdak, winner of getAbstract’s 2014 International Book of the Year for Data Crush, is an engaging writer with a knack for relevant historical background, and his presentation is a lot of fun to read. getAbstract recommends his insights to CEOs, investors, strategists in mature industries and, especially, start-up entrepreneurs.”
“‘Jerk’ is a fantastic book that will awaken leaders to the innovators who are disrupting the old rules. If you want to be relevant in this rapidly changing world ‘Jerk’ is definitely a term to adopt and be proud of.”
“‘Jerk’ delivers a hard-hitting punch in the stomach to anyone in business today who is complacent and expecting a smooth ride into the halls of success. Don’t let your business be jerked out of relevance – hold on tight, and read ‘Jerk’ today.”
“Chris Surdak takes the reader on a wild ride through space and time to encapsulate our information-driven economy, and how a special class of people and organizations – ‘Jerks’ – are poised to capitalize best on this phenomenon.”
“Chris has, once again, defined what has been undefinable for so many years. The insights he offers in this book are second-to-none and only enhanced by his unorthodox thinking. Like his previous book Data Crush, Jerk changes the way I look at the world of marketing and business for our clients.”
“As I have been methodically pouring through this incredible read, I can say simply – YOU NAILED IT! There are a number of books I have read over the course of my life that impact me because they open my perspective and help bridge together the numerous observations, trends, questions that are rummaging in my mind – like an enlightening ‘a ha’ moment.This certainly explains the paradigm shift we are experiencing today. Couple that with insights from a masterful storyteller and you’ve got a book I can read and reread – and come away with a refreshed context on how to constantly evolve and improve myself as a learning Jerk! I can go on but wanted to again thank you for the opportunity to read.”
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Order your digital copy of “Jerk: Twelve Steps to Rule the World” and get exclusive access before it goes on sale. You’ll get a first glimpse at how the world of business is fundamentally changing and will dispose of those who don’t understand new realities.